Caprock Cable Company was founded by me, Josh B in Austin.
Professionally, I have over 25 years experience helping merchants sell online: sales, support, shipping, marketing, creative design, development... you name it.
I've always also had a deep passion for music, and have played guitar, bass, and drums for over 30 years.
I have only the utmost respect for all musicians, performers, and sound engineers. I have played 100+ live shows and engineered 100+ studio sessions. I know the heartbreak of telling a crowd, "Sorry folks, technical issues!"
Because of this, I want you to know I will do my absolute best to ensure your experience with Caprock is second-to-none, and that any issues that may arise are resolved quickly and fairly (and fairly quickly, lol).
What does Caprock mean?
Austin is the Cap-ital of Texas, and our cables rock!🤘😜
Also, I was born and raised near the Caprock Escarpment in West Texas, where the geography drastically changes from the small rolling hills in the east to the high flatlands of the west (known as the Llano Estacado).
